HAP
this is basic story structure, repurposed for online video creator. it stands for
Hook -> Adventure -> Payoff
it’s one of the most crucial, if not the most crucial components of audience retention, and honestly getting someone to watch more than 10 seconds of your video. Master it and you will be light years ahead of MANY on the platform.
TUBEBUDDY
What if there was some sort of AI that could look at all of the topics being discussed on YouTube, tell you what is being searched for, where the gaps are, and give you ideas for video topics that will likely do well — that is in essence what TUBEBUDDY is — the keyword explorer tool is an incredibly powerful tool that is also extremely underrated. If you’ve ever had an issue with idea generation or making videos on topics that “hit” I highly recommend you check out tube buddy.
A link to give tubebuddy a shot here in the description of this video
TWITTER COMMUNITY
there is nothing like getting around people who are doing the same thing you are doing — it is a driver for ideas, understanding what’s trending, encouragement, and motivation. I’ve also had the absolute pleasure of meeting some of the youtubing twitter community in real life, making videos, and just hanging out. Build relationships there.
JELLYSMACK
the video above is sponsored by Jellysmack, which is a service that uses AI and a team of editors to repurpose content across platforms for you, so that you can grow audience everywhere, while remaining focused on the platforms that you want to focus on.
NOSMALLCREATOR
NSC is a facebook group that I launched with the help of friends in 2018. it is a place for creators to encourage one another, plain and simple. we are 4,000+ members strong, and i highly recommend you check it out. If you need a link, check out the video at the top of this blog post. be sure to read the rules and answer each of the entry questions — i can’t let you in otherwise.
EPIDEMIC SOUND
there are a bunch of different song licensing services that you can use to create professional sounding videos on YouTube, but one of my favorites is Epidemic sound. Epidemic is awesome because it’s inexpensive, the library is massive and includes so much music that I love, every song gives you the ability to break it down into stems to really sculpt a song to fit the portion of the video you are in, and they’re a bunch of very cool people over at the company.
PODIA
if you are considering creating a course this year, check out Podia — a course is a great way to create another revenue stream and Podia is a very intuitive place to build one.
THUMBNAIL DESIGN
i met a guy (on twitter) who crushes the thumbnail design game. your thumbnails need to be on point to get people to click a video, and DSLR Dave can help! Don’t just trust my writing, though, Hear it from my mouth (in this video)!
TRIFECTA CONTENT BLAST
this blog post is part of this: post a video, as well as a blog post, as well as a tiktok, all on the same subject, all pointing viewers to check out the other pieces (when it fits). embed your video into the blog post — this is fantastic for google search and YouTube’s algorithm.
“WHY WOULD ANYONE CARE”
a great question to ask yourself if you are trying to connect something you care about to a broader audience. everything you want to make and put out there on your youtube channel likely has SOME thread or theme that resonates beyond just you and your own interests. Tap into that, and you’ll strike a chord with an audience, build a community, and grow your channel.
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